In such a video, every angle is captured to give a complete view to the audience. 360-degree ViewĬurrently, 360-degree videos are incredibly famous. This will catch your audience’s attention, and they will also be able to see the details of your product through the link in the video. You can even add clickable areas or buttons in a particular video for directing the audience.įor instance, if you are showing a model with a shirt, you can add a noticeable link on that shirt. Hotspots help identify any specific shape or track the motion in a video. Some of the major functionalities of interactive videos are: Hotspots They are the best way to attract more audiences to your brand. There are plenty of functionalities of interactive videos that you won’t get in a linear video. These videos will also make the audience stay longer on your videos and build up social sharing. Interactive videos will make your audience active rather than passively sitting in front of the screen. If you compare linear videos with interactive videos, you will notice a huge difference between their results. The main reason behind the popularity of interactive videos among brands is that the audience loves to watch them. It is like providing an end-to-end engagement solution. On top of that, when you are using interactive videos, your marketing campaign results are on the next level. The demand for video content is pretty high in the market. Let us understand a bit more about interactive videos. There are plenty of brands adopting the strategy of interactive videos for driving sales. This is where the marketers are moving towards creating interactive content. ![]() Rather than going ahead with the traditional engagement experience, the audience is looking for something diverse. Marketers are continuously working on different strategies for getting the audience to engage, and they are trying different ways to drive the audience into their sales funnel. Still, the majority of companies are struggling with video content for engagement. Everything is available at your fingertips there is a huge opportunity to reach a bigger audience with video content.Įvery brand is adopting different marketing strategies for getting a boost. The digital world is moving towards more video content.
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